Jim is a results-driven Senior Graphic Designer, Digital Designer, and Branding Expert with over 20 years of experience crafting high-impact visual identities, digital experiences, and multimedia campaigns that deliver measurable business outcomes.
Based in Mississippi, Jim combines bold creative vision with strategic insight and technical expertise to help brands stand out, build authentic connections, and drive sustainable growth. Known for his data-informed methodology, he has led A/B testing initiatives that have generated millions of dollars in additional revenue through optimized landing pages and high-performing digital campaigns.
His career spans higher education, telecommunications, technology, and creative agencies. He currently serves as Senior Visual Designer at Truth Collective, where he leads the creation of impactful visual assets and brand experiences across digital, marketing, and product initiatives. Collaborating closely with cross-functional teams, Jim translates complex concepts into compelling creative solutions that advance organizational objectives, strengthen brand perception, and foster meaningful audience engagement.
Previously, Jim served as Digital Designer at Yourgi, directing the full creative vision for the company’s website, digital campaigns, social content, video, and print materials. He has held key creative positions at Liquid Creative, OBmedia, C Spire, the Home Builders Association of Jackson, Holmes Community College, and spent many years at Mississippi State University—designing for Athletics and the Office of the President while enhancing institutional branding and community engagement.
A proficient user of the Adobe Creative Suite, Figma, Webflow, WordPress, and contemporary AI tools, Jim excels in typography, UI/UX design, motion graphics, animation, and the development of accessible, conversion-focused experiences. He is deeply committed to building cohesive, high-performing design systems that are both visually compelling and strategically effective.
Jim is available for new opportunities and collaborations. Connect with him to elevate your brand through bold, strategic, and memorable design.
